Demand for LEDs in LCD Backlights and Lighting Increasing in 2012

SANTA CLARA, Calif., May 16, 2012—Demand from LCD backlights will continue to dominate LED demand until 2013, when it will reach its peak, according to the NPD DisplaySearch Quarterly LED Supply/Demand Market Forecast Report.

The year 2011 was a challenging one for LED makers. After taking off in 2010, the growth in demand from LCD TV backlights reversed course, due to a combination of slower growth in LED backlit LCD TV sales and slower growth in chips used per backlight, due to efficiency increases. The demand for LEDs in LCD backlights did grow slightly, as use in tablet PCs and strong penetration growth in LCD monitors made up for the drop in demand from TV. Growth was also modest in lighting, as the market penetration of LEDs only grew from 1.4% in 2010 to 1.9% in 2011.

At the same time, many new LED suppliers had entered the industry, and were rapidly ramping up production. Measured in standard units of 500 × 500 micron chip size, supply grew by 41% in 2011, compared to only 10% growth in demand. This resulted in a significant over-supply throughout 2011.

“LEDs have been in surplus since the end of 2010, setting the stage for a decrease in LED prices and margins,” said Steven Sher, Analyst, NPD DisplaySearch. “As a result of this surplus situation, there has been almost no investment in LED applications, nor any significant capacity increases in 2012. This is resulting in a halving of the supply/demand glut from 2011 to 2012.”

Figure 1: LED Supply/Demand for Backlight and Lighting Applications

Source: NPD DisplaySearch Quarterly LED Supply/Demand Market Forecast Report

Due to the growing popularity of new, low-cost direct LED backlight designs for LCD TVs, the demand for LEDs in backlights will continue to increase through 2013. While the number of LED packages per LCD backlight unit will peak in 2012, continued growth in penetration of LED backlights will lead to slight increase in LED demand in 2013. By 2014, lighting will become the dominant source of demand for LEDs as price reductions and efficacy improvements drive increased adoption.

The penetration of LEDs in lighting will reach 16.8% in 2015, according to the Quarterly LED Supply/Demand Market Forecast Report. The report also found that spotlights and LED street lights will gain higher penetration in lighting due to government incentive programs, such as the 12th Five-Year Plan in China and the LED subsidy policy in Taiwan, as well as continued growth in commercial applications. LED bulbs and fluorescent tubes are growing in Japan due to government incentive programs and energy-saving consciousness, especially following the March 2011 earthquake.

The NPD DisplaySearch Quarterly LED Supply/Demand Market Forecast Report analyzes supply and demand on a quarterly basis for the entire LED industry. From chip prices to LED maker roadmaps, this report gives a clear outlook and reliable forecast of LED supply/demand, along with an analysis of the impacts on pricing. This report is delivered in PowerPoint and includes Excel-based data and tables. For more information on this report, please contact Charles Camaroto at 1.888.436.7673 or 1.516.625.2452, orcontact..........com or contact your regional DisplaySearch office in China, Japan, Korea or Taiwan.

About NPD DisplaySearch
Since 1996, DisplaySearch has been recognized as a leading global market research and consulting firm specializing in the display supply chain, as well as the emerging photovoltaic/solar cell industries. DisplaySearch provides trend information, forecasts and analyses developed by a global team of experienced analysts with extensive industry knowledge. In collaboration with the NPD Group, its parent company, DisplaySearch uniquely offers a true end-to-end view of the display supply chain from materials and components to shipments of electronic devices with displays to sales of major consumer and commercial channels. For more information on DisplaySearch analysts, reports and industry events, visit us at http://..........com/. Read our blog athttp://..........com/ and follow us on Twitter at @DisplaySearch.

About The NPD Group, Inc.
The NPD Group is the leading provider of reliable and comprehensive consumer and retail information for a wide range of industries. Today, more than 2,000 manufacturers, retailers, and service companies rely on NPD to help them drive critical business decisions at the global, national, and local market levels. NPD helps our clients to identify new business opportunities and guide product development, marketing, sales, merchandising, and other functions. Information is available for the following industry sectors: automotive, beauty, entertainment, fashion, food, home and office, sports, technology, toys, video games, and wireless. For more information, contact us or visithttp://..........com/and http://..........com/. Follow us on Twitter:@npdtech and @npdgroup.